The present invention discloses a display stand has a mounting seat connected on a support structure, internally provided with an accommodating cavity and having a slot communicated with the accommodating cavity at the top in an open way, a supporting arm having an insertion end capable of being inserted into the accommodating cavity of the mounting seat from the slot of the mounting seat, and a locking mechanism disposed on the mounting seat or supporting arm, for locking or unlocking the insertion end of the supporting arm in the accommodating cavity. When the insertion end of the supporting arm is locked, the supporting arm is limited within the accommodating cavity of the mounting seat, and when the insertion end of the supporting arm is unlocked, the insertion end of the supporting arm may be taken out from the slot of the mounting seat.