A splash bar for mounting to a splash bar hanger in a cooling tower includes a first leg defining a longitudinal axis of the splash bar and openings defined through the first leg. The first leg having an outer surface. The outer surface including surface features thereon. The surface features extending at least one of at an acute angle and generally perpendicularly relative to the longitudinal axis. The surface features designed and configured to promote droplet and cooling medium jet formation during operation of the cooling tower.