The present disclosure provides systems and methods for parameterized application installation. A client device may provide authentication credentials of a user to an authentication server, which may store an association between the user and a content item linking to an application and identifying a parameter for use by the application. The client device may download and install the application via an application server or application store. Once installed, the application may re-provide the authentication credentials to the authentication server, which may retrieve the association, and provide the parameter for use by the application. Thus, the application server or application store may continue to discard referrer information or parameters for the application, but the application may still receive and utilize the parameters without further user intervention.