A computer system processes electronic communications. A density and centrality of a group of users engaged in electronic communications is determined based on an analysis of a social network graph indicating connections of the users of the group. The electronic communications are analyzed and an affinity of the electronic communications to a constructive goal of a user of the group is determined based on a frequency of electronic communications pertaining to the constructive goal and the determined density and centrality. The electronic communications are modified to advance progress of the constructive goal in response to the affinity satisfying a threshold. Embodiments of the present invention further include a method and program product for processing electronic communications in substantially the same manner described above.