A monitoring project is defined interactively through an interface. Resources needed for the project are obtained, configured, arranged, and verified within a target area. Video and audio feeds are captured and analyzed during a project period within the target area and customer interactions and intentions are derived from detected customer behaviors within the feeds. The intentions and behaviors are indexed with aggregated metrics within a data store. The interface provides custom queries, reports, interactive graphics, and real-time notifications from the data store that depict the custom aggregated metrics for the intentions and behaviors of the monitoring project.