An article of footwear has an upper that is direct attached with the sole. The direct attach sole has an insert, such as an airbag, that forms a portion of a sidewall. The insert is externally visible and forms at least a portion of an external sidewall of the sole. The insert is formed into the direct attach sole by having the insert or a mask temporarily joined with the insert contact a sidewall molding surface of a mold used in the direct attach operation such that the insert results in forming a visible element of the direct attached sole.