Methods and systems for representing emotions of an audience of spectators viewing online gaming of a video game include capturing interaction data from spectators of an audience engaged in watching gameplay of the video game. The captured interaction data is used to cluster the spectators into different groups in accordance to emotions detected from the interactions of spectators in the audience. A graphic interchange format file (GIF) is identified for each group based on the emotion associated with the group. The GIFs representing the distinct emotions of different groups of spectators are forwarded to client devices of spectators for rendering alongside content of the video game.