There is disclosed a power generation assembly (300) for powering a transport refrigeration system (TRS) (52) of a vehicle (10), the power generation assembly (300) comprising: a torque converter (402) having an engine side input (404) and a transmission side output (406); a power take-off device (302) coupled to the engine side input (404) of the torque converter (402), the power take-off device (302) having a rotary output; a permanent magnet generator (304) having a rotor (420) directly coupled to the power take-off device (302) for power generation; wherein the power generation assembly (300) is configured to be housed in an engine bay (210) of a vehicle (10), and is configured to generate at least 8 kW of power when the engine side input (404) has a rotational speed of 500 rpm.