A front end structure of a vehicle body may include: a pair of left and right front side members each extending in a vehicle front-rear direction; a pair of left and right apron upper members each extending in the vehicle front-rear direction and being located outward of the pair of left and right front side members in the vehicle left-right direction; a pair of left and right connection members, the left connection member extending between an intermediate portion of the left front side member and the left apron upper member and the right connection member extending between an intermediate portion of the right front side member and the right apron upper member; and a component mount frame comprising a first mount crossmember extending between the pair of left and right connection members in the vehicle left-right direction.