An image forming apparatus includes a control unit that controls a conveyance velocity of conveying a recording medium by a fixing unit, to form a loop in the recording medium between a transfer nip portion and a fixing nip portion, in which the control unit controls the conveyance velocity to decrease the loop when a rear end of the recording medium reaches a first position that is apart upstream, in the conveyance direction, from a conveying nip portion of a conveying unit, by a distance that corresponds to a circumference length of a pressure-applying rotating member multiplied by an integer.