A method, a device, an apparatus and a storage medium of displaying information on video are provided. The method includes acquiring a touchable element to be displayed in a process of playing video and configuration information of the touchable element sent from a server; determining, based on the configuration information of the touchable element, display time of the touchable element in the process of playing video and a display location of the touchable element on video interface, and displaying the touchable element based on the display time and the display location; and when a touch operation on the touchable element which is displayed is detected, responding to the touch operation based on a preset response tactic.