A system for automating testing of a software product is provided including an automation test framework module configured to receive input from the framework to define and maintain test suite modules to test the software product including object requirements for tests based on user stories and/or requirements associated with the software product; build object instance navigation and automated test scripts based on the received input; and provide an object instance navigation map for the test suite modules, wherein the automation test framework module receives the input, builds the object instances and provides the object instance navigation map before or in parallel with coding analysis, design and coding of the software product. Thus, embodiments of the present inventive concept replace manual tests with an automated system. Related methods and computer program products are also provided.