A system described herein may allow for the intelligent, dynamic selection of an active tenant for a standalone, multi-tenant environment, such as a multi-operator bus or other vehicle. Intelligent selection may be performed using machine learning and/or other suitable techniques, which may be based on similarity to previous usage by a registered tenant, and may further include analyzing structured and/or unstructured data regarding the environment. In addition, the system may allow different profiles, content, or content templates to be associated with different tenants, thus granting a high level of dynamic flexibility in tailoring the content and/or services provided to the users of the environment based on the selected tenant.