Invention Grant
- Patent Title: Multivariate digital campaign content exploration utilizing rank-1 best-arm identification
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Application No.: US17334237Application Date: 2021-05-28
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Publication No.: US11551256B2Publication Date: 2023-01-10
- Inventor: Branislav Kveton , Zheng Wen , Yasin Abbasi Yadkori , Mohammad Ghavamzadeh , Claire Vernade
- Applicant: Adobe Inc.
- Applicant Address: US CA San Jose
- Assignee: Adobe Inc.
- Current Assignee: Adobe Inc.
- Current Assignee Address: US CA San Jose
- Agency: Keller Preece PLLC
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
Methods, systems, and non-transitory computer readable storage media are disclosed for determining parameters for digital campaign content in connection with executing digital campaigns using a rank-one assumption and a best-arm identification algorithm. For example, the disclosed system alternately explores response data in the first dimension and response data in the second dimension using the rank-one assumption and the best-arm identification algorithm to estimate highest sampling values from each dimension. In one or more embodiments, the disclosed system uses the estimated highest sampling values from the first and second dimension to determine a combination with a highest sampling value in a parameter matrix constructed based on the first dimension and the second dimension, and then executes the digital campaign using the determined combination.
Public/Granted literature
- US20210319470A1 MULTIVARIATE DIGITAL CAMPAIGN CONTENT EXPLORATION UTILIZING RANK-1 BEST-ARM IDENTIFICATION Public/Granted day:2021-10-14
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