A system for advertisement space recommendation and a checkout process is provided. The system includes an advertisement space recommendation module determines an expected network traffic for each product. The advertisement space recommendation module determines expected profits corresponding to merchants based on expected network traffic and generates a recommendation corresponding to a set of advertisement space to the merchants for selling the products. The system includes an auction module enables the merchants to bid for the set of advertisement space to exhibit the corresponding products. The system includes a checkout URL generator module creates a distinctive URL for the set of advertisement space and enables one-click checkout process for the products displayed on the set of advertisement space on an advertisement platform based on URL for each product across merchants.