A vehicle includes a system for recording and analyzing user preferences during a vehicle test drive. The system includes a processor and a memory that stores processor-readable instructions. When executed by the processor, the processor-readable instructions cause the system to: determine a user identity; create a user preference profile based on the user identity; communicate a prerecorded message describing one or more vehicle options to the user; record a user response of the user in response to the prerecorded message; analyze the recorded user response; and update the user preference profile based on the analysis of the recorded user response.