A system includes a processor configured to detect an onboard request for vehicle-action reporting configuration. The processor is also configured to send a vehicle identifier to a configuration server, responsive to the request. The processor is further configured to receive a set of configuration data, representing tuned trigger variables for vehicle reporting, tuned to a vehicle identified by the identifier. Additionally, the processor is configured to use the configuration data to tune a set of vehicle reporting trigger variables, such that a reporting entity reports based upon occurrence of a tuned variable.