A directional sound apparatus includes a planar shape plate and a sound wave generator. The planar shape plate has a plurality of grooves formed on a surface of the planar shape plate. The sound wave generator is configured to radiate a sound wave to outside from the surface of the planar shape plate. A width of each of the grooves and a distance between the grooves adjacent to each other are smaller than a wavelength of the sound wave. The planar shape plate has a plurality of cell areas in which at least one groove is included. A structure of the groove included in a first cell area is different from that of the groove included in a second cell area adjacent to the first cell area, so that surface admittance in the first cell area is different from that in the second cell area.