Systems and processes are provided for interactive reassignment of character names in an audio video program including a tuner configured for receiving and demodulating a video signal to extract the audio video program, a user input operative to receive a user request to substitute an original character name within the audio video program with an alternative character name, a memory configured to buffer the audio video program to generate a delayed audio video program, a processor configured to detect the original character name within the audio video program and to replace the original character name with the alternative character name within the delayed audio video program to generate a modified audio video program, and a loudspeaker configured to reproduce the alternative character name in response to the modified audio video program.