Invention Grant
- Patent Title: Generating and visualizing bias scores representing bias in digital segments within segment-generation-user interfaces
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Application No.: US16411515Application Date: 2019-05-14
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Publication No.: US11556567B2Publication Date: 2023-01-17
- Inventor: Moumita Sinha , Shankar Srinivasan , Pari Sawant
- Applicant: Adobe Inc.
- Applicant Address: US CA San Jose
- Assignee: Adobe Inc.
- Current Assignee: Adobe Inc.
- Current Assignee Address: US CA San Jose
- Agency: Keller Preece PLLC
- Main IPC: G06F3/048
- IPC: G06F3/048 ; G06F16/28 ; G06F16/35 ; G06F3/0482 ; G06F16/2457

Abstract:
This disclosure relates to methods, non-transitory computer readable media, and systems that generate and visualize bias scores within segment-generation-user interfaces prior to executing proposed actions with regard to target segments. For example, the disclosed systems can generate a bias score indicating a measure of bias for a characteristic within a segment of users selected for a proposed action and visualize the bias score and corresponding characteristic in a segment-generation-user interface. In some implementations, the disclosed systems can further integrate detecting and visualizing bias as a bias score with selectable options for a segmentation-bias system to generate and modify segments of users to reduce detected bias.
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