A web browser plugin or other software can be used to integrate visualization of analytical and/or debugging information related to a web page that is being viewed. Particular elements on the web page that are instrumented for tracking can be visually augmented, allowing a developer to see where and how certain aspects of web page functionality are being tracked and/or implemented. Certain information relating to the web page may be surfaced via a graphical area that is displayed concurrently with the web page, e.g., within the web browser that is being used to view the web page. The graphical area can also include selectable elements that can be used to launch additional queries into back-end services related to the web page. The present techniques allow for not only better and more convenient visualization of web page related data, but can speed up development time, reducing both computing and developer resources.