A sound system includes a seat including a seatback having a first dipole subwoofer, a second dipole subwoofer, a first speaker, and a second speaker; and a seat bottom having a third speaker. The first dipole subwoofer, the second dipole subwoofer, the first speaker, the second speaker, and/or the third speaker may be configured to receive audio signals from a receiver and provide sound corresponding to the audio signals toward an occupant position of the seat. The third speaker may be directed toward the seat back. The first dipole subwoofer, the second dipole subwoofer, the first speaker, the second speaker, and/or the third speaker may be configured to provide a sound zone for said occupant that facilitates (i) hearing of the sound by said occupant, and/or (ii) limiting transmission of the sound beyond the seat.