The exemplary embodiments describe, inter alia, an apparatus comprising: a processor configured to (1) generate a plurality of graphical user interfaces (GUIs) for interaction with a user to support configuration of a narrative story generator to automatically generate a narrative story based on input data, wherein at least one of the GUIs presents content blocks comprising a story outline in a hierarchical structure, (2) evaluate configuration elements of the narrative story generated using imported sample data, and (3) generate narrative stories based on the configuration of the narrative story generator and the input data.