Systems and methods for transcription analysis of a recording are provided. The recording includes an audio and screenshot/video portion. The audio portion is transcribed using a machine learned model. Models may be selected by the recording quality and potentially accents or other speech patterns that are present. The transcription is then linked to the video/screen capture chronology, so that automatic scrolling is enabled, clip selection from the transcription, and searching to a video time is possible. There is improvements to user experience question generation, review of study results, and in managing the study participants.