The present application provides blockchain-based anti-counterfeiting methods, apparatuses, and systems. One method includes: obtaining an anti-counterfeiting verification request submitted by a user for a product; initiating anti-counterfeiting verification of the product in response to the anti-counterfeiting verification request, wherein the anti-counterfeiting verification comprises integrity verification of anti-counterfeiting information generated by a plurality of anti-counterfeiting participants on a blockchain, wherein the anti-counterfeiting information comprises a plurality of types of anti-counterfeiting identification information corresponding to the product; and returning an anti-counterfeiting verification result for the product to the user.