This disclosure covers methods, systems, and computer-readable media that select answer choices from potential answer choices for a digital question based on responses to other digital questions and/or embedded user data. In certain embodiments, the disclosed systems select answer choices from potential answer choices for a digital question based on a multiple choice response. Furthermore, in some embodiments, the disclosed systems select answer choices from potential answer choices for a digital question based on keywords and/or sentiment values identified by analyzing a text response. In some embodiments, the disclosed systems select answer choices for a digital question from a dynamic choice reference dataset that comprises potential answer choices. Additionally, in one or more embodiments, the disclosed systems train and/or utilize a machine-learning model to select answer choices from potential answer choices for a digital question based on a response.