A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more processors and perform using a plugin system in a user interface to identify each ingredient in an ingredient list of a recipe published on a webpage shown on the user interface; identifying query strings from content on the webpage associated with one or more ingredients of the recipe; identifying one or more respective recipe products and a respective quantity for each of the one or more ingredients; locating a respective catalog product in an online catalog for each of the one or more respective recipe products; automatically generating a list of catalog products; automatically generating a link comprising the list of catalog products; automatically redirecting the user interface to an online retail website; and automatically adding the list of catalog products to an electronic shopping cart. Other embodiments are disclosed.