A first communication, received from a first communication device operated by a first user, is parsed according to a policy to determine associated metadata comprising a first set of attributes. The policy dictates rules for use of the metadata. The first set of attributes is compared to attributes of a plurality of communication devices. Based on the comparing, at least one recipient communication device for the first communication is identified from the plurality of communication devices, wherein at least one of the first set of attributes matches at least one of the attributes of the plurality of communication devices. Based on the policy and the metadata, at least one of a feature available to the at least one identified recipient communication device and behavior of the at least one identified recipient communication device as perceived by a particular user associated with the at least one recipient communication device is determined.