A video-on-demand server, having a plurality of audiovisual assets stored in association therewith, and an application server module, are interconnected with a first group of consumer premises equipment (CPE) associated with a first group of subscribers and a second group of CPE associated with a second (different) group of subscribers, via a video content network. The application server module, the first group of CPE, and the second group of CPE are cooperatively configured to prepare a first video-on-demand catalog comprising a first group of the audiovisual assets and a second video-on-demand catalog comprising a second (different) group of the audiovisual assets. The application server module, the first group of CPE, and the second group of CPE are further cooperatively configured to make the first video-on-demand catalog available to the first group of subscribers and to make the second video-on-demand catalog available to the second group of subscribers.