Systems, methods, apparatuses, and computer program products for conditional proactive discontinuous reception (DRX) measurement are provided. For example, a user equipment (UE) may be in a DRX active state (e.g., where the DRX is used) and configured to proactively measure for radio problems. Another example may relate to a network-controlled implementation where the serving network node (e.g., a base station (BS)) may signal the UE a condition and a configuration for the proactive DRX measurement. Another example may relate to a UE-controlled implementation for improving service unavailability using DRX operation. For example, the serving BS may signal, to the UE, proactive DRX measurement assistance information.