This disclosure provides systems, methods, and apparatus, including computer programs encoded on computer-readable media, for a service-based cell reselection by a user equipment (UE) in a wireless communication system. The UE may have a service relationship with a particular service. A wireless communication system may provide different types of services via different radio frequencies. The UE may determine which cells to measure for cell reselection to include those that correspond to a service of interest to the UE. In addition to power savings, the UE may experience faster cell reselection for a service. The techniques of this disclosure also may enable a priority-based cell reselection so that the UE can camp on a cell that supports a higher priority service compared to other services supported by the UE.