A method of and apparatus configured to perform obtaining a captured image of a real environment. The real environment includes a device having a screen. The captured image includes the device having the screen. The pose of the screen is determined based on the captured image. From a source other than the captured image, 2D content to be displayed on a representation of the screen in the virtual scene is obtained. The 2D content is projected to produce projected 2D content. The projected 2D content aligned to the pose of the screen. The virtual scene is generated as a combination of a virtual content item and the projected 2D content.