A coil forming apparatus includes: a coil winding jig being configured to wind the belt-shaped coil by inserting the plurality of straight portions of the belt-shaped coil into a respective one of the plurality of comb-shaped grooves; a coil conveying mechanism that pivotally conveys the belt-shaped coil; and guide members that guide the belt-shaped coil in an arc shape while being in contact with the side ends of the belt-shaped coil, and further allow the plurality of straight portions to be inserted into a respective one of the plurality of comb-shaped grooves in a second half portion of the belt-shaped coil upon pivot conveying. The coil conveying organizer includes a conveying rail that provides a conveying path pivotally conveying the belt-shaped coil along the coil winding jig, and a conveyor that moves along the conveying rail in a state gripping the plurality of straight portions of the belt-shaped coil.