A proxy apparatus acts as an intermediary between one or more bot apparatuses and one or more communication channels. The proxy apparatus connects a communication channel to a bot apparatus for the exchange of messages. A user can interact with the bot apparatus through the communication channel. The proxy apparatus is configured to perform one or more operations or services. Example operations include, but are not limited to, registration, authentication and authorization, the recordation of telemetry data, schema transformation, and identity transformation.