A system has a plurality of machine-readable tags and includes a server system for synchronizing the display of interactive mobile content on a user device with a destination of a vehicle. Each machine-readable tag encodes an address and is mounted within the vehicle for access by users in the vehicle. The system receives a request from the user device, generated by scanning one of the machine-readable tags, and determines the destination of the vehicle. A coupon corresponding with the destination of the vehicle is selected and provided. The users that have selected the coupon for download are determined, each of the users who have downloaded the coupon are notified of the identities of the other users who downloaded the coupon, and transportation of all of the users is facilitated to the location of the restaurant so they may utilize the coupon which each of them downloaded.