A product applicator assembly includes a handle, an applicator, and a product dispensing assembly. The product dispensing assembly is disposed at least in part within the handle and stores a liquid product within a product container. A puncturing device within the product dispensing assembly has a base and a puncture element extending from the base toward the product container. The puncturing device further includes a mating member extending from the base and secured to the product container. The puncture element facilitates rupturing the product container to release a portion of the liquid product into the applicator.