An electrical color chart tape measure apparatus for viewing a color code chart while measuring conduit includes a tape having a housing front side with a blade aperture extending therethrough adjacent the housing bottom side. A tape blade is coupled within the tape housing and is slidably extendable and retractable through the blade aperture. The tape blade has a blade top side with a plurality of hash markings and a plurality of corresponding numerical inch measurement markings. A claw is coupled to a distal end of the tape blade. A plurality of color indicators is coupled to the tape blade between the plurality of numerical inch measurement markings. A color chart is coupled to the tape housing and has a low voltage color key and a high voltage color key corresponding with the plurality of color indicators.