This disclosure relates to methods, non-transitory computer readable media, and systems that generate experience-journey timelines that map touchpoints along a journey to experience data representing experiences of an entity at such touchpoints. Specifically, the disclosed systems can identify touchpoints and experience data indicating experiences of a user, organization, or other entity. Subsequently, the disclosed systems can map experience data to the touchpoints corresponding to the entity. Using such mappings, the disclosed systems can generate experience journey timelines that indicate mappings between particular experience indicators and particular touchpoints. Additionally, the disclosed systems can provide experience-journey timelines for display in graphical user interfaces and facilitate functionalities to explore data underlying the experience indicators at each touchpoint in the experience-journey timelines.