A content sharing system and method are disclosed. According to certain embodiments, the system may be used in a vehicle. The system may include a user interface and a controller coupled with the user interface. The controller may be configured to display a map of the vehicle on the user interface. The map may show at least a plurality of user devices in the vehicle, and an icon representing content presented by a first user device. The controller may also be configured to detect a user operation moving the icon on the user interface. The controller may further be configured to control, based on the user operation, sharing of the content between the first user device and at least a second user device.