Embodiments of the present disclosure relate to a method, system and computer program product for service retention in a computing environment. According to the method, a deprovision request for deprovisioning a target service instance provisioned in a computing environment is received. In response to the deprovision request, a retention policy associated with the target service instance is determined. The retention policy indicates an action to be applied on the target service instance. The action causes a resource usage level of the target service instance to reduce. Based on the retention policy, the target service instance is modified to obtain a retention service instance provisioned in the computing environment for use in restoration of the target service instance.