This disclosure relates to a communication system where a user can use a smart phone to scan a tag, such as a QR code, to retrieve a weblink. The weblink is unique and associated with the location of the tag, which may also be the location of an unpersonalised device, such as a video projector or other A/V equipment. Therefore, when the mobile phone connects to the weblink, the webserver can retrieve information associated with this particular unique code. This information is now specific to the location of the tag and may even include information about the unpersonalised device. The operator receives the information when the communication channel is established and therefore knows exactly what the subject of the call will be. Further, the call can be automatically routed to the most appropriate operator without audio menus to be navigated by the user.