A content explanation method and apparatus applied to content explanation includes identifying, by a content explanation apparatus, an emotion of the user, when identifying a negative emotion showing that the user is confused about delivered multimedia information, obtaining, by the content explanation apparatus, a target representation manner of target content in a target intelligence type, where the target content is content about which the user is confused in the multimedia information delivered to the user by an information delivery apparatus associated with the content explanation apparatus, and presenting, by the content explanation apparatus, the target content to the user in the target representation manner.