The present disclosure is directed to systems and methods for updating asset ownership for telematics-enabled machinery. In some embodiments, the updating asset ownership system comprises asset entities that transmit telemetry data. A communication interface of the updating asset ownership system can receive the telemetry data. An asset ownership data store of the updating asset ownership system can be configured to store asset owner data that identify designated owners associated with the asset entities. An asset ownership comparator of the updating asset ownership system can process the received telemetry data. Based on the processing, the asset ownership comparator can update designated owners of asset entities stored in the asset ownership data store.