A method, system, and computer program product for determining customer migration: obtain first feature data for a plurality of users associated with a first time period; segment the plurality of users into a plurality of groups based on the first feature data; identify a center point of each group based on the feature data; obtain second feature data for one or more users of the plurality of users associated with a second time period; determine a distance between the one or more users and each center point of each group based on the second feature data; and assign the one or more users to a group of the plurality of groups based on the distance between the one or more users and each center point of each group.