Management of web conference assets in a content management system. At the conclusion of a web conferencing session, an event is raised at the content management system. Various web conference assets (e.g., recordings) and web conference parameters are analyzed in conjunction with content management system metadata. Based on the analysis, one or more actions to perform on the web conference assets are determined. The content management system metadata may include user profile information of at least one web conference participant. Rules and/or a classification model that considers then-current conditions at the content management system are used singly, or in combination, to determine action characteristics and/or labels such as a retention period or security classifications to apply to the web conference assets. The web conference assets are stored in a hierarchical directory at the content management system. The hierarchy of the directory is derived from aspects of the web conferencing facility.