A server automatically generates a response on behalf of a first user to a request received from a second user. The server receives configuration information for configuring automatic response generation for the first user, including information identifying the first user, information specifying a type of service provided by the first user including a plurality of parameters that define details for the service, and information providing an availability of the first user to provide the specified type of service. A request is received from the second user. The first user is selected from multiple users to respond to the request. A response is automatically generated using at least some of the received configuration information. The response is automatically transmitted to the second user on behalf of the first user.