Systems and methods are provided for generating content. The systems and methods include operations for: identifying a content item generation template that is associated with instructions for generating a content item; displaying, by a messaging application, an identifier of the content item generation template; receiving, by the messaging application, input that selects the identifier of the content item generation template; retrieving, by the messaging application, a plurality of content items associated with the content item generation template, each of the plurality of content items having been previously generated by a respective user of a plurality of users of the messaging application in accordance with the instructions associated with the content item generation template; and displaying, by the messaging application, the retrieved plurality of content items associated with the content item generation template.