Implementations generally relate to data transmission in networks. In some implementations, a method includes receiving a first management protocol message from a first edge device, where the first management protocol message includes first edge device information associated with the first edge device, receiver device information associated with a receiver device, and a request by the receiver device to receive multicast data. The method also includes receiving a second management protocol message from a second edge device, where the second management protocol message includes second edge device information associated with the second edge device and sender device information associated with a sender device. The method also includes enabling unicast communication between the sender device and the receiver device based on the first management protocol message and the second management protocol message.