Upon determining a vehicle is in an off-road area based on sensor data, an off-road operation mode is enabled to an enabled state. Then, upon receiving a first user input selecting the off-road operation mode, one or more assist features are represented on a display in the vehicle. Then at least one of the assist features is selected based on a second user input. Then, after a key cycle initiated by a user that engages the vehicle from an off state to an on state, the selected assist feature is deactivated to a deactivated state.