Invention Grant
- Patent Title: Methods and apparatus to determine impressions using distributed demographic information
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Application No.: US17378529Application Date: 2021-07-16
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Publication No.: US11580576B2Publication Date: 2023-02-14
- Inventor: Mainak Mazumdar , Kevin Geraghty , Ronan Heffernan , Mark Kalus , Ari Paparo , Steven J. Splaine , Alexandros Deliyannis
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight and Zimmerman, LLC
- Main IPC: G06F15/16
- IPC: G06F15/16 ; G06Q30/0272 ; G06F16/951 ; G06F21/62 ; G06Q30/0201 ; G06Q30/0241 ; H04L67/01 ; H04L67/50 ; H04L43/04 ; H04L43/0876 ; G06Q30/0242 ; H04L67/1097

Abstract:
An example apparatus includes: at least one memory; instructions in the apparatus; and processor circuitry to execute the instructions to: access a cookie at a client device, the cookie including a priority listing indicative of an order in which beacon requests are to be sent to ones of a plurality of database proprietors; cause a first beacon request to be sent to a first database proprietor server, the first database proprietor server corresponding to a highest priority in the priority listing of the cookie, the first beacon request indicative of access to media at the client device; and cause a second beacon request to be sent to a second database proprietor server, the second database proprietor server corresponding to a lower priority than the highest priority in the priority listing of the cookie, the second beacon request indicative of the access to the media at the client device.
Public/Granted literature
- US20210342892A1 METHODS AND APPARATUS TO DETERMINE IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION Public/Granted day:2021-11-04
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